A Family Dealership Serving Ironwood Since 1973
AboutWhat started as a local tire and service shop has grown into the area’s largest used car dealer — built on honesty, hard work, and putting customers first for over 50 years.
Our Story
Red’s Auto of Ironwood was founded in 1973 by Red D’Antonio. He quickly earned a strong reputation as a Goodyear Tire dealer, auto service center, and trusted buyer and seller of used cars.
As the business grew, Red expanded to two used car lots — the Main Lot for late-model inventory and the Budget Lot for affordable options priced at $9,995 or less. Through it all, one thing never changed: treat every customer fairly and stand behind what you sell.
A Legacy That Continues
We lost Red in November of 2017, but his values live on. Today, Bob D’Antonio continues the family tradition — owning and operating the dealership with the same commitment to quality, service, and community that his father built.
Red’s is proud to be known as the largest used car dealer in the area, carrying the finest quality late-model cars, trucks, vans, SUVs, and utility vehicles. Our pre-owned inventory is rated second to none, and we also maintain a select collection of classic cars for enthusiasts.
Two Lots, One Standard
Whether you’re shopping our Main Lot or our Budget Center, you get the same straightforward experience — no pressure, no runaround, just real people ready to help.
Auto Sales (Main Lot)
Late-model cars, trucks, vans, SUVs, and utility vehicles at 1231 E Cloverland Dr.
Budget Center
Every type of vehicle, all priced at $9,995 or less, at 1333 E Cloverland Dr — just a block away.
More Than a Dealership
Red’s Auto is a full-service destination for drivers across the Upper Peninsula and beyond. In addition to sales and financing, we offer:
Car Rentals
Clean, reliable vehicles when you need them
Tag & Title
Full registration services
Car Wash
Touchless wash, open around the clock
Storage
Secure storage for vehicles, RVs, and boats
Ready to see what we have?
Browse our vehicles across two lots, or stop by either location — we’re here to help you find the right fit.